ABOUT
Samia is the CEO and founder of Unwind the Grind – millennial career development platform that offers an interactive and inspiring place for young folks based in UAE to accelerate their careers or businesses. Samia skillfully blends her decade long marketing and coaching background to craft engaging experiences through community building events, corporate events, career & startup coaching, writing, training and speaking. She’s a certified Strengths Strategy coach, NLP Practitioner and IPCC from International Coaching Federation (ICF). After completing her MBA in Marketing, she started her career with Procter & Gamble, world leading FMCG organization. She worked her way up as a Senior Regional Brand Manager, growing some of P&G’s billion dollar brands for 9+ years. Throughout this time, she experienced tremendous learning and growth, managed a huge business with multiple geographies and teams, until she discovered ‘people development’ as her true calling. Samia helps young professionals see who they are and achieve what they are capable of. As a career coach, she helps them find their passion and calling, discover and leverage their strengths, enabling them to excel in their careers. As a startup coach, she enables entrepreneurs outline a clear business strategy and craft their unique brand stories, carving out a business they’d be proud of. Having lived in the UAE for more than 20 years during different stages of her life, she has witnessed the country’s remarkable growth and the limitless possibilities it offers. As a budding thought leader, Samia writes about career and startup topics pertaining millennials as a regular contributor at Huffington Post, Thomson Reuters and Entrepreneur ME.